Each year, it’s estimated more than 40,000 pets die in fires, most succumbing to smoke inhalation. The reality in most cases is that first responders lack the equipment to resuscitate and save these animals. To help, Invisible Fence® Brand created the Project Breathe Program in 2006, giving more than 24,000 masks to fire departments in need. This year, to commemorate Invisible Fence’s 45th Anniversary, we wanted to do more.